n the early 1930’s, a little boy named Pheeko would wait for a traveling fakir to stop by his home village of Kotla Sultan Singh and follow him on his rounds, imitating his chants as they went along. Later, living in the cultural and film hub of Lahore, Pheeko hummed songs during work at a relative’s barber shop. Customers noticed his talent – as did his brother, who arranged for Pheeko to train under Ustad Abdul Wahid Khan in the face of immense opposition from their father.
Pheeko grew up to be Mohammed Rafi, the king of playback singing in India. Pheeko has nearly five thousand songs to his credit across a range of genres (including romantic ballads, rock and roll, and classical music) and languages (including Hindi, English, Arabic, Persian, Sinhalese, Creole, and Dutch).
The dreamy romance of ‘Chaudhvi ka Chand’ won Rafi his first Filmfare award in 1960, to be followed by five more. In 1977 he was awarded the National Award for ‘Kya Hua Tera Wada.’ He was feted by the Indian government with the Padma Shri in 1967.
I recently volunteered to take a tour around Dharavi, One of the largest slum in
the world and portray the small scale industries around in a positive light and also explain how Reality Gives helps as an NGO to empower people in the area with better educational facilities and
employment schemes. For an initiative called india starts with I.
Reality Gives is the sister organisation of ethically run tour company, Reality Tours & Travel. Reality Tours was created in 2005 by Krishna Pujari and Chris Way, with the main objective to show the positive side of slums and to break down negative stereotypes about its residents, and Dharavi in particular.
After discussing the community's needs with its residents, in 2007 Reality Tours set up a Community Centre in Dharavi to provide English and computer classes, using tour revenues and as Reality Tours grew, the founders decided to expand on their social work. In August 2009, the NGO Reality Gives was born.
Reality Gives was formed with the view of getting involved in education, a focus driven through consultation with residents of Dharavi, who felt this was the area where they most needed help. The vision and mission statement hence evolved from that as well as from our experiences meeting people and organisations in the education sector.
Since it's inception Reality has worked close with established and esteemed organisations to ensure the opportunities it provides are of the highest standard, which has seen educational non-profit Muktangan and organisational development consultant ATMA providing vital support.
Brick gym is one of the leading fitness chains in the US of A, BBDO NY comissioned us to create a
series of fitness matryoshka dolls that we designed by hand to bring to life the essence of the campaign.
It received rave reviews and when the campaign ended we were awarded with a Clio nestled inside.
Agency: BBDO New York
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Associate Creative Director/Art Director: Bianca Guimaraes
Senior Copywriter: Rodrigo Linhares
Senior Art Director: Florian Marquardt
Director of Integrated Production: David Rolfe
Executive Producer: Neely Lisk
Lead Integrated Producer: Courtney Fallow
Photographer: Billy Siegrist / Koji Yahagi
Physical Designer/3D Model: Jeian Jeong
Type Designer: Marcelo Righini
Digital Production Company: Visorama Diversões Eletrônicas
Account Manager: Samanta Martins
Stop Motion Artist: Luciano do Amaral
2D Digital Animator: José Bessa
3D Modeling Artist: Elisa Branco
Illustrator: Sajid wajid shaikh
Being relevant is what sparks the need to be creative. Gazelle, another iconic sneaker from the house of adidas Originals will make some serious noise this fall-winter. Having been stood the test of time by being constantly re-appropriated, Gazelle celebrates the truth that creativity rarely occurs in a vacuum, but often ends up borrowing and adapting itself to a pre-existing something.
Re-Appropriation Art : What's that?
Re-Appropriation is using an already available palette, an already existing piece of art perhaps, that is dated - and to take that piece, and play with it visually and conceptually, in order to 're-appropriate' it to a contemporary context. Popularly confused with stealing - our idea is to change the purpose of the artwork, and in that process, creating something relevant to today.
For Gazelle, we got a few young connoisseurs together and shot them in iconic clothing from past decades starting from the 1960's to 2000's. However, they will be sporting the Gazelle sneakers. These photographs are then used by 5 artists in each city to re-appropriate and re-use in their own style (Digitally or by hand). All artworks will be displayed at adidas Originals stores in Mumbai, Delhi and Bangalore
for the launch of Gazelle
Creative Director : Kunel Gaur
Agency : Animal
P.S This set is currently the most used in global top 5 (Google Statistics)
Animal collaborated with 6 artists to design 6 stunning surfboards for adidas Originals to
launch their new Pharrell Williams #PinkBeach collection in India.
Creative Director : Kunel Gaur
Agency : Animal
Elle Magazine India Approached me to design there Annual Horoscope 2016
The Trees seeks to offer its
residents a commercially vibrant, aesthetically attractive, and pedestrian-friendly place to live, work, and play. Once completed, The Trees will house premium office space, residential towers,
high-street retail and five star hospitality - all centered around a large four acre landscaped park.
Agency - TAG Vinnatti.
Art Direction - Mahesh Salgaonkar