Visual Identity for One of India’s Biggest Music Festivals

We had the opportunity to conceptualize and execute the design system for one of India’s largest music festivals, building a visual language that resonated with the energy and diversity of the event.

The challenge was to create a graphic ecosystem that worked seamlessly across both digital and physical platforms—from online promotions, social media campaigns, and event apps to on-ground experiences such as stage backdrops, wayfinding, wristbands, merchandise, and large-format installations.

Our approach combined bold typography, vibrant color palettes, and dynamic illustrations, ensuring that every touchpoint captured the excitement of live music while remaining adaptable across multiple formats and scales. The result was a cohesive design identity that not only amplified the festival’s brand presence but also enhanced the overall audience experience.

This project reaffirmed how design can be both functional and immersive, uniting thousands of attendees under a shared aesthetic while leaving behind a visual imprint as memorable as the performances themselves.

Design Elements

Event Creatives & Merchandise 

Skip a beat is an independent record label & online radio show from India

Its  a monthly show that takes you on a hour long journey of sound by some of

The finest music producers from India and around the subcontinent,

With handcrafted beats by Sprky aka Tejas  acting as the glue that holds it together.

Graphics for there monthly shows. Applying the logo in various combination permutation to form endless results.

Cover Images for labels annual release. 

As a part of guerilla marketing we took the brand on the streets creating public murals to create brand awareness.  

curators of indian underground music and illustration scene.

Festival Branding 

Spoken Fest is a stage for some of the most vibrant voices, poets, storytellers, thespians, lyricists, comedians and musicians to move you, make your heart sink and brim with joy at the same time. At Spoken we see a confluence of personalities, people, and passions. The festival comprises multiple stages, interactive workshops, and engaging master classes.

Over the course of two days, Spoken will shine a spotlight on artists from across the country ~ serving up an eclectic mix of exciting performances in languages as varied as Urdu, Hindi, and English. The experiences are also enhanced with art zones, curated bazaar, and experiential brand interactions

The Granfalloon is a state of mind and location that brings people together who may, at other times, have had nothing in common.

Idea : be the strange you want to see in the world.

Credits : Ayesha Punjabi

Highly acclaimed professional Wedding Photographer Sanket Rawani offers a specialist wedding photography service.

The story of your wedding day is captured using natural, contemporary and traditional styles of photography.

The identity extentions is a fusion of indian classical Miniature paintings and photography

poisewedding.com

Dynamic Experimental Identity for Alt Culture.

a cocoon of a company for Indian alternative Contemporary & Indie scene.

Alt Culture runs The Hive, Cuckoo Club, Culture-Shoq, Big Mic, and many other platforms that support & nurtures

upcoming underground scene such as Comedy, Music, Art, Poetry, Literature, Comics Etc.  

Insight of the brand : 

Alternative culture is a type of culture that exists outside or on the fringes of mainstream or popular culture, usually 

under the domain of one or more subcultures.

These subcultures may have little or nothing in common

besides their relative obscurity, but cultural studies uses this common basis of obscurity to classify them

as alternative cultures

Idea :

The idea was to create a bunch of obscure, open ended, abstract

pieces of illustrations, which convey the openendedness of the company. Keeping the brands identity dynamic and fresh

every time one sees it.

The Images challenges the viewer to think and come up with there

own version of explanation.

Mixing it with a modern San serif font

Font Used : Gotham Family

Gotham is that rarest of designs, the new typeface that feels somehow familiar. From the lettering that inspired it, Gotham inherited an honest tone that’s assertive but never imposing, friendly but never folksy, confident but never aloof. The inclusion of so many original ingredients without historical precedent — a lowercase, italics, a comprehensive range of weights and widths, and a character set that transcends the Latin alphabet — enhances these forms’ plainspokenness with a welcome sophistication, and brings a broad range of expressive voices to the Gotham family.