Visual Identity for One of India’s Biggest Music FestivalWe had the opportunity to conceptualize and execute the design system for one of India’s largest music festivals, building a visual language that resonated with the energy and diversity of the event.

The challenge was to create a graphic ecosystem that worked seamlessly across both digital and physical platforms—from online promotions, social media campaigns, and event apps to on-ground experiences such as stage backdrops, wayfinding, wristbands, merchandise, and large-format installations.

Our approach combined bold typography, vibrant color palettes, and dynamic illustrations, ensuring that every touchpoint captured the excitement of live music while remaining adaptable across multiple formats and scales. The result was a cohesive design identity that not only amplified the festival’s brand presence but also enhanced the overall audience experience.

This project reaffirmed how design can be both functional and immersive, uniting thousands of attendees under a shared aesthetic while leaving behind a visual imprint as memorable as the performances themselves.

Spoken Fest is a stage for some of the most vibrant voices, poets, storytellers, thespians, lyricists, comedians and musicians to move you, make your heart sink and brim with joy at the same time. At Spoken we see a confluence of personalities, people, and passions. The festival comprises multiple stages, interactive workshops, and engaging master classes.

Over the course of two days, Spoken will shine a spotlight on artists from across the country ~ serving up an eclectic mix of exciting performances in languages as varied as Urdu, Hindi, and English. The experiences are also enhanced with art zones, curated bazaar, and experiential brand interactions